Book Studies (MA)

What is the degree programme about?

In the consecutive, research-oriented Master's degree programme in Book Studies, students can choose between two specialisations.

The specialisation in 'Media Communication: Books' focuses on the communicative functions and roles of the book and the reader as its addressee in historical and present media. The main areas of study are different types of media and the usability of text-based communication, from the printed book to new media such as audiobooks, digital media and hybrid media. There are elective modules on book production and design, the history of reading and the reader, and research into the use of books. The specialisation is distinguished by the application of approaches from media and communication studies to historical and contemporary media.

The specialisation in 'The Media Industry: Print & Digital' focuses on media as an industry. Based on economic principles, the identification of media systems and those involved in them as well as the structures of affected markets, students are introduced to the specific economics of the sector with a focus on the print industry and its digital counterparts.

Students complete a one-year project in their chosen specialisation, allowing them to deepen their knowledge and put it into practice. During the project they work in groups and/or with external partners; they may also work on current research topics. Students also take elective modules from the other specialisation or from a selection of 15 Master's degree programme modules from related disciplines, such as business and economics, sociology, communication science, literary studies and linguistics.

What type of Bachelor's degree do I need?

This degree programme is open to all graduates with a Bachelor's degree in book studies or a media-related discipline. If you are interested in this degree programme and have a degree in a different subject or a degree from a different university in Germany or abroad, please contact the degree programme coordinator.

Modules and degree programme structure

Compulsory subjects

  • Theoretical foundations (lecture: theoretical foundations, tutorial: foundations)
  • Methods in book studies (lecture: methods in book studies, tutorial: methods in book studies)
  • Organisations and institutions in book and media communication (lecture: organisations and institutions in book and media communication, seminar: historical and current case studies in communication management)

Specialisation A: 'Media Communication: Books'

Compulsory elective: 2 of 3 modules (I.-III.)

  • I. Communicative functions of the book (lecture: communicative functions of the book, seminar on specialisation topic)
  • II. Book media aesthetics (lecture: book media aesthetics, seminar on specialisation topic)
  • III. Reader, reading and book use (lecture: reader, reading and book use, seminar on specialisation topic)

Specialisation B: 'The Media Industry: Print & Digital'

Compulsory elective: 2 of 3 modules (I.-III.)

  • I. Media economics (lecture: introduction to media economics, seminar on specialisation topic)
  • II. Digital economy (lecture: introduction to digital economy, seminar on specialisation topic)
  • III. Media management (lecture: introduction to media management, seminar on specialisation topic)

Research project (compulsory)

  • Research project, seminar: theoretical and methodological preparation


  • Elective module 1
  • Elective module 2

Master's thesis

Admission requirements

Students with a Bachelor's degree in book studies or a related (media-related) subject are eligible for admission. Please contact Jörn Fahsel for individual advice about the Master's degree programme.

Degree program start date and application deadlines

Please find more detailed information on how to apply for a Master or advanced degree program on the following website:

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Degree type: Master of Arts (MA)
Location: Erlangen
Standard duration of study: 4 Semester
Start date of degree program: Winter Term
Faculty: Faculty of Humanities, Social Sciences, and Theology
Admission: Qualification assessment