Business Administration (BA)

Please note: Business Administration is a subject of the BA programme Economics.
What is the degree programme about?

How can a product be manufactured cost effectively? How much do I have to sell to make a profit? How do I market a product? How do I finance a company? How do I find qualified and motivated employees? These are all questions that specialists in business administration must deal with on a day-to-day basis. This degree programme gives you the required knowledge to solve such business-related problems.

You will spend three years learning about different areas such as marketing, logistics, finance, managerial accounting and tax law. You have the opportunity to specialise in a particular area, allowing you to prepare for a career in a specific field.

Business administration encompasses many different areas – both law enthusiasts and mathematicians will find exciting specialisations to suit their interests during the degree programme. This may be one of the reasons that business administration is the most popular subject in Germany, in addition to the excellent career prospects. However, you should not be tempted to enrol for business administration just because you are unsure of what you want to study. You need to be interested in economics and the economy.

What can I do with this degree?

Business administration graduates can pursue careers in both the private and the public sector and can do a range of different tasks thanks to the broad scope of their education. They can take on various roles within companies in areas such as marketing, human resources, accounting, managerial accounting, and sales. For certain areas (such as accounting or taxation) it makes sense and can be an advantage to specialise during the degree programme, but people with knowledge of a broad range of areas are also in demand.

Due to the many sides of business administration there is no traditional career path, but key positions in companies are usually filled by graduates of this subject. They are particularly suitable for careers in banking, insurance, consultancy, tax consultancy, and auditing.

What qualities and skills do I need?

Business Administration is suitable for prospective students who

  • are interested in business and the economy,
  • keep up to date with business through the media
  • show an interest in how business and economics affects their personal lives with questions such as:
  • Do I have a financial advantage if I pay for a television in instalments or is it better to pay for it in one go? How should I invest my money? Why is the same product cheaper in one shop than in another?
  • did not find mathematics especially difficult at school, as mathematics is also part of the degree programme
  • have good knowledge of English
Good reasons for choosing to study at FAU
  • At FAU you can choose from a wide range of subjects, giving you the opportunity to choose your own specialisations and many study options. You can take elective modules in other subjects, such as business informatics, allowing you to refine your skills in specific areas.
  • Business administration students often spend a semester abroad. FAU and the School of Business and Economics have partnerships with over 100 universities in more than 40 countries.
  • Furthermore, you will be studying in Nuremberg, the second largest business location in Bavaria. The School of Business and Economics has close links with many companies. This allows students to build up a network of useful contacts with partners in industry where they can complete placements to gain important practical experience during the degree programme.
Potential challenges
  • The first two semesters of the Bachelor's degree programme (assessment phase) are particularly challenging and demanding. You may only resit examinations once so you must make sure you prepare thoroughly.
  • With 5000 students, the School of Business and Economics is very large, meaning that you must adhere to certain rules and deadlines (such as for registration for certain courses). In the first few semesters you should expect lectures to have large numbers of participants.
  • You should be willing to study mathematics as it is an important part of the degree programme.
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Would you like to get a better idea of the topics, questions and methods you can expect in a degree program? If so, you can take a short test here with example questions about your chosen degree program and studying in general. The test will help you to see how interested you are in the subject and whether the content of the degree program is right for you.

Example tasks (Business Studies)

Please note: To complete the test, you will be redirected to StudOn. StudOn is FAU’s official teaching and learning platform which you will be using during your future studies.

Degree program start date and application deadlines

The FAU website provides an overview of the current application deadlines as well as information on the selection process and how to apply.

Start date of degree program: Winter Term

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Location: Nuremberg
Standard duration of study: 6 Semester
Start date of degree program: Winter Term
Size: (currently 600+ Students)
Faculty: Faculty of Business, Economics, and Law
Admission: No Admissions Restrictions