Marketing Management (MMM)
This compact degree programme prepares students for the demands of modern management through in-depth, goal-oriented academic studies.
In addition to acquiring a broad basis of management knowledge, students can focus on the specific management challenges of marketing, sales or market research.
- Marketing: ideal for a career in product/brand management or strategic marketing, working for agencies or consultancies or as an assistant to a marketing manager
- Sales: ideal for a career in strategic sales, sales planning/steering, key account management, customer care/customer service or as an assistant to a sales manager
- Market research: idea for a career at a market research institute or in corporate market research
By specialising in one of the above areas, students can specifically prepare themselves for professional and management-related tasks according to their current or future line of work.
This degree programme is open to all graduates with a Bachelor's degree in business and economics and all other related subjects or equivalent degree programmes. More information about admission requirements is available below.
These modules provide all participants with a broad and equal knowledge foundation, covering both strategic and operational market development.
These modules build on the theoretical knowledge and skills acquired in the basic modules. They cover the management of marketing assets (in particular customer relationships and brands) and market development in specific contexts (in particular the international context).
In these modules, students directly apply their theoretical knowledge and skills in practice and strengthen their skills base.
Comprising a seminar paper and Master's thesis, these modules focus on solving problems in business practice through research. The focus is determined by the chosen specialisation in marketing, sales or market research.
Strategic and operational market development
The degree programme comprehensively deals with defining and implementing marketing and sales strategies for companies, including optimum forms of product/innovation, communication, pricing and sales management.
Management of marketing assets
This module discusses optimum ways for companies to manage their marketing assets, including the relationship of a company with its customers in general and also with regard to its most important clients (key accounts) as well as company and product brands.
Market development in specific contexts
The challenges of market development under specific framework conditions are also an important aspect of the MMM degree programme, including marketing and sales in the international context.
Solving problems in business practice through research
During a seminar and a Master's thesis, students solve current problems from business practice (e.g. the students' employers) based on the latest insights from research.
As this degree programme is studied alongside work, students should be aware of the time and workload involved and the additional pressure on top of a full-time job. It is recommended that students inform their employer about their plans to study and make sure they will receive the necessary support.
Study times: Friday 3 pm to 8 pm, Saturday 8 am to 2 pm (on average every 2 weeks). Additional individual time will be required to prepare for lectures and work through the material afterwards.
The degree programme fees for the duration of the full programme are currently (status: July 2016) 15,000. The degree programme fees are usually tax deductible in the full amount. Please ask your tax advisor for information.
When do the degree programme fees have to be paid?
The degree programme fees are charged for each semester and must be paid at the beginning of each semester.
Does the MMM degree programme require enrolment at FAU?
Yes, you will be enrolled as a normal student.
Admission requirements are an undergraduate degree (e.g. Bachelor or equivalent) in economics and business or a related subject and at least one year of practical experience (e.g. work placements, student trainee positions, professional experience) which must be proven by the time you start the degree programme. A good knowledge of English and a representative application are also required.
Start date of degree programme: Winter Term
The FAU website provides an overview of the current application deadlines as well as information on the selection process and how to apply.
Degree type: Master of Marketing Management (MMM)
Type of study: Professional development programme subject to a fee
Standard duration of study: 4 Semester
Start date of degree programme: Winter Term
Admission: Admission Restrictions, Practical Experience
Early entrance programme: no
Part-time study: no
Faculty: Faculty of Business, Economics, and Law