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Marketing (MSc)

What is the degree programme about?

This degree programme leads to a Master of Science (MSc) degree and provides students with comprehensive knowledge of different tasks and instruments in marketing and market research. It focuses on teaching skills and scientific methods that can be used to solve problems and issues specific to marketing.

Interdisciplinary teaching throughout the programme covers the fields of marketing, psychology, communication science, information systems, statistics and data science with strong links to practical applications as well as current marketing trends such as digital marketing, social media marketing, e-commerce and sustainability management. The degree programme has a strong international focus.

In addition to modules taught in English, the School offers partnership programmes with top universities in other countries.

What type of Bachelor's degree do I need?

The Master's degree programme in Marketing is aimed at graduates with a Bachelor's degree in business studies. Graduates in other subject areas will generally also be accepted.

Modules and degree programme structure

Building on a comprehensive set of compulsory modules (e.g. product, communication, pricing and sales management), students can choose between the specialisations in

  • Marketing Research with specialisation in Data Science
  • Marketing Research
  • Marketing Management

The degree program is completed with the Master’s thesis in the fourth semester. The standard duration of the full-time Master’s degree program in Marketing is four semesters. Detailed information on the program structure is available in the examination regulations and the module handbook for the Master’s degree program in Marketing.

Degree programme structure


A list of FAQs and the respective answers is available on the degree programme website.

Admission requirements

Bachelor's graduates with proof of business and economics studies of at least 50 ECTS credits plus at least 10 ECTS credits in statistics may also be accepted. Proof of the necessary ECTS credits in business and economics and in statistics must be provided at the time of application. Proof must be provided in the form of a transcript of records or an official confirmation of grades attained and cannot be subsequently submitted during the degree programme. The ECTS credits for the Bachelor's thesis do not count towards the ECTS credits which must be proven.

Applicants are selected according to the following criteria in particular:

  • Grades achieved in the Bachelor's degree programme
  • Knowledge of marketing and statistics
  • Work experience
  • Time spent abroad
  • English proficiency
  • Exposé

Information on the application procedure is available here.

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Degree programme start date and application deadlines

Start date of degree programme: Winter Term

The FAU website provides an overview of the current application deadlines as well as information on the selection process and how to apply.


Please note: Despite careful checks, we cannot rule out errors or omissions. For this reason, all prospective students are advised to seek detailed information from FAU's Student Advice and Career Service (IBZ) before commencing their studies.

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Degree type: Master of Science (MSc)
Type of study: Master
Location: Nuremberg
Standard duration of study: 4 Semester
Start date of degree programme: Winter Term
Language: German
Admission: No Admissions Restrictions
Early entrance programme: no
Part-time study: no
Faculty: Faculty of Business, Economics, and Law

Ladezeit: 0.89 Sekunden